Independent Publishing

Digital Dust Jacket: The Review of Independent Fiction

Rocker John Mellencamp recently published an op-ed on the Huffington Post, detailing the ways he feels the record industry slowly destroyed the spirit and quality of the music biz. To make a long story short, music used to sprout from grass roots efforts and work its way up 'til it warranted the attention of the labels and was catapulted into the stratosphere. Now he feels songs are built from the top down, frequently at the signing of the record contract, all with an eye set on pushing the final product. I think this is happening in the publishing world too. While all this has been going on, music acts that want to get their music out there and spread to the masses via word of mouth, much the way the Dave Matthews Band did in the nineties, still produce their own records and sell them at shows. Best of all, there seems to be no stigma attached to this long-held tradition. Interestingly, as self-publishing, or as I prefer to call it, independent publishing is fluorishing, the taint of the long ago vanity presses still lingers like a cheap perfume, seemingly keeping potential readers at a distance. As Eric Danton pointed out in a January 2009 article, readers don't seem to give the unknown outsider the same chance music fans tend to lend unsigned musical acts. More than ever, it seems readers want that publisher-annointed stamp of approval. Ironically, the publishing business, which is shedding jobs at all levels faster than the Dow Jones is nose-diving on Wall Street, seems to be more closed off to new talent than ever.

Therefore I ask, what is a talented writer to do? As a
professional editor, I know all too well that writing is a unique skill set, and not every key tapper is a solid writer (though all the guys I work with most certainly are). As an independent publisher, I also know there's a lot of good writing out there that isn't getting recognized. Despite what Zadie Smith might say, there's more powerful writing being written than there are eyes to read it, or publishers to promote it (or even flip through the manuscripts). For all these reasons, starting today, I will be running an additional website called Digital Dust Jacket. The site will have one purpose: To review and spotlight the best independent fiction I can get my hands on. It's my hope that in some small way, I'll be able to lend some clout to the skilled writers out there who have thus far been blocked from the major presses, and are fighting to overcome the stigma of independent publishing, as they try to get there work into readers' hands.

Please check out
Digital Dust Jacket for information on submitting your reader copies for review consideration.