Here’s the way we look at things. To get by, you’ve gotta have your bread and butter. Bread’s the basics. Energy baked up into little slices for nibbling. Butter’s the indulgence, but just a smidge. A bit of flavor to keep things interesting, but a touch of fat to help you through the lean times.

When you get rolling and take the controls, then it’s time to switch things around a bit. What’s better than plain, limp bread? Toast! Golden brown. Crispy on the outside, tender on the inside. Toast has style as well as substance. Since we’re all about creative professionals and entrepreneurs who do things their own way, our vision of business isn’t ordinary bread, it’s Toast!

But then what of butter? Well, just like work, when you own your time and set your priorities, you have a little more say in what you’re working for. Butter kept you going, but what’s sweeter than success? Jam!

The work you do, the way you want to do it. The things you value, the way you want to have them.

Business and pleasure. Toast and Jam.

What about “electrons?” Well that’s the future!

Tags: Inspiration